How we increased new patient volume by 54–80% using Google Ads.
Brand Story
Les Dentistes de La Place Vertu is a long-established Montreal dental clinic offering general dentistry, Invisalign, cosmetic services, and hygiene care. Their old patient flow relied heavily on word of mouth and inconsistent online visibility, making growth unpredictable month to month.
The Challenge:
Before Hoski, their Google Ads weren't structured properly, and new patient numbers fluctuated month to month. They faced irregular monthly new patient numbers, a steep seasonal decline in December, a lack of a reliable paid acquisition system, limited visibility into high-intent searches, and difficulty scaling key procedures, such as Invisalign. The goal was simple: turn Google search demand into consistent, high-quality new patient flow every month.
The Strategy:
We rebuilt their Google Ads system from the ground up with a high-intent, search-first acquisition plan:
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Rebuilt the account with a clean campaign and ad group structure.
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Segmented services by intent (Invisalign, emergency, family dentistry).
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Expanded high-intent keyword coverage the clinic had never targeted.
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Rewrote ad copy to emphasize trust, convenience, and expertise.
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Improved the path from click to booking to reduce friction.
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Ran weekly optimization cycles, including keyword cleanup, bid adjustments, and ad testing.
Performance Analytics
YoY Growth in New Patients (June–November)
Of Consecutive YoY Growth
Highest Monthly Growth (August)
Second-Highest Month (November)
A glimpse into the creative strategy and structure that helped turn things around.
A glimpse into the creative strategy and structure that helped turn things around.
Biggest Takeaway
Les Dentistes went from unpredictable growth to predictable momentum in 6 months, proving that a properly structured Google Ads system can transform inconsistent new patient flow into stable, scalable growth. Their leap from fluctuating monthly numbers to consistently outperforming the previous year by 54–80% was about building a reliable acquisition engine, not just running better ads.
Percentage-Based Outcome Summary
Percentages kept to protect sensitive data
