How We Scaled Alev Jewelry from $220K to $600K+ in Just 90 Days
Brand Story
Alev Jewelry was founded by three sisters, Yvonne, Nicole, and Cecille, with a vision to create jewelry that blends elegance, playfulness, and meaning. As a growing DTC brand, Alev relied heavily on paid media to drive revenue, making consistent performance critical to their success.
The Challenge
After months of poor performance with another agency, Alev's sales were flat, their ROAS had dropped, and confidence in paid media was low. They needed results, fast, and a clear structure that could hold up long-term.
The Strategy
We stripped everything down and rebuilt the funnel from scratch.
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Rebuilt campaign structure across Meta and Google for clarity and conversion intent.
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Shifted creative angles away from discounts and toward storytelling and brand-driven messaging.
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Prioritized high-intent audiences ready to purchase
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Scaled spend deliberately while protecting first-order profitability
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Optimized for blended efficiency rather than channel-specific vanity metrics
Performance Analytics
90-Day Revenue Growth
Increase in Blended Revenue Growth
Increase in Ad Spend Year-Over-Year
Average Marketing Efficiency Ratio
3-month Shopify analytics showing session and revenue data
A Glimpse Into The Creative Strategy And Structure That Helped Turn Things Around.
Biggest Takeaway
Alev’s growth was not driven by chasing ROAS or scaling blindly. By rebuilding structure, refining creative direction, and focusing on blended efficiency, Hoski helped turn a fragile ad account into a scalable revenue engine. This approach supported aggressive spend increases while delivering over 175% growth in blended revenue.
